Cognizant - True to its name

The Merriam-Webster defines Cognizant as "knowledgeable of something especially through personal experience." True to what the name connotes, Cognizant is aggresive in its pursuit to assimilate knowledge and extend business solution to its customers by harping on "relationships." Be it media, customers, employees or any stakeholders (of which I don't have first-hand experience), the fastest-growing MNC is known for maintaining healthy relationships. Forever expanding and mining into diverse verticals, the company is known for its aggression in customer acquisition. However, the company ensures that the aggression is not at the expense of its existing relationship with clients. To further emphasize the company's investment towards "relationships," it pioneered the concept of relationship managers who can match the "wavelength" of customers. Operating in such diverse portfolios as they do, it is certainly commendable the way the company maintains its pace while ensuring healthy relationships.